Folder structures are very important. We believe that the creative process needs structures and conventions.
Therefore we created various standards for our diverse divisions. So all relevant information is easy traceable and identifiable. This ensures that the (correct) stored files can be easy located, identified and retrieved from our server in a timely manner by all team members. Our digital division has different standards than for example the film division. We are constantly reviewing our standards and discussing ideas and review best practices. We believe that failing to establish such standards will lead to chaos, time and productivity loss. Well – after all we are a Ger(rrr)man agency. I’ll open the VUCX insights door for you and present how we organized folder structures for our film diVISION (how we call our various departments). Read more & check out the graphics…
Google hat angefangen, das neueste Update seines Suchalgorithmus zum Einsatz zu bringen. Panda 4.2. ist Teil der Bemühungen um eine bessere Qualität der Suchergebnisse des Suchmaschinengiganten Google. Belohnt werden vor allem Webseiten mit qualitativ hochwertigem Inhalt und mit für mobile Endgeräte optimierte Webseiten.
Somit werden Internetseiten mit, aus Google Sicht, hochwertigem Content bevorzugt und als Folge in den Suchergebnissen höher gerankt. Read More
In fashion it’s a big trend: all over patterns with geometric shapes and loud colours. Collections for women and men feature this trend. On shirts, jackets, coats, jeans, pants and dresses. The dernier cri is to mix and match the most diverse eye-catching patterns within one outfit. And just think of the crazy and flashy designs the sneaker world offers.
There might be lots of people who think: „patternizing“ my outfit is not my cup of tea. And to put the mind of critics at ease one might answer: „Relax, it’s just a trend. By next year, all-over-prints are out.“
When I was asked to photograph the brand new Ford Mustang in the European specification for the Geneva Motor Show I was amazed. I saw myself staging the father of all muscle cars somewhere on Route 66 or on a lonely highway in a far far away country. Unfortunately this was not supposed to happen. Due to time and car availability restrictions, we had to move fast and shoot in Cologne. Weather conditions were bad and the racing red Ford Mustang was already prepared for the presentation at one of the most important motor shows this year – Geneva International Motor Show 2015. Even though the car had already been presented earlier to the public, this specific model is the first EU spec car Ford ever had in Europe. Ok – I can deal with pressure. Conditions could have been easier. When it comes to body color, presentation, logos, gap width or (most important) reflections for example, car executives can be really really picky. I experienced that with Volkswagen, Bentley, Audi and BMW before, so I was alarmed. Although this was not a catalogue shooting, I knew details and design lines are important.
There is no ultimate recipe for car photography shootings. It’s a lot about the right location, timing, light setup, camera, format and last but not least post production including 3D usage. At VUCX we have a lot of experience especially with the compositing, 3D creation and retouching post production process. The shooting was scheduled for Tuesday, Feb. 24 – we had the car in front of our lense for five hours only. As location we (client and me) decided to shoot in a giant hangar on the Ford factory premises in Cologne. With the beautiful window arches, patinated columns and an industrial floor an ideal location with nice urban flavour.
Custom Nature: The next furniture mentality
Fo-r the design world, imm cologne – the international interiors show, is the kick-off event at the beginning of the year. VUCX visited the great show, that was complemented by the LivingKitchen Show this year. Our team took a look at latest interior trends, new companies and products and met with inspiring designers and business leaders to talk about what`s on for 2015 and what moves them.
Studien haben schon lange den Trend in der mobilen Endgerätenutzung erkannt. Zum Jahreswechsel wird die weltweite Suchanfrage durch mobile Endgeräte die 2 Mrd. Marke knacken und damit die meist genutzte Technologie bei Suchanfragen sein. Damit wird sie die altehrwürdige Desktop Nutzung von Platz eins ablösen. Google hat diesen Wandel in der Endgerätenutzung nun aufgegriffen und die sogenannte „Mobile-Friendliness“ in die Welt gerufen.
Creating digital products can be a very complex process. Even if many use cases and patterns repeat, each product is unique and will challenge you to walk on unknown paths. To keep the focus it´s important to have a detailed idea of what you are building and for whom. And frankly this idea shouldn´t be only in your head. Collaborate closely with your colleagues and clients which means spreading your idea, receiving feedback and adapting it throughout the entire production phase.
To ease your life while producing you should find the right tools and processes for each job. During the last years working as an UX Designer I learned several techniques which improved my everyday work significantly. Let me introduce you to two of them.
Many times in the life of the designer they feel tempted to work as make-up artists. It sometimes makes me wonder why having the power and know-how to create the entire body and soul, they seem pretty content with merely doing some superficial work on top of it. Even when they know or feel that what is underneath is nothing close to a solid foundation…
Das Sommerloch – viele kennen es. Nach wochenlangen Feedbackrunden für verschiedene Aufträge, 100% Auslastung – und darüber hinaus – plötzlich alles abgeschlossen ist, ist es plötzlich da. Diese Tage, an denen man Zeit hat Luft zu holen, bevor es an neue Aufträge geht.