Close

Fon: +49 (0)221 569 78 0 | Mail: info@vucx.de

Archive for category: Strategy

by

Google Ranking verbessern – Einfache SEO Tipps für eine bessere Position

seo tipps

SEO ist eines der wichtigsten Themen im Onlinemarketing. Nur wer mit seiner Website in den Google Suchergebnissen weit oben auftaucht, hat eine Chance, von potentiellen Kunden gefunden zu werden. Ganz von alleine erklimmt aber niemand einen der heiß begehrten Spitzenplätze. Um bei der Suchmaschinenoptimierung vorne zu landen, sollten Websitebetreiber und Online Redakteure nichts dem Zufall überlassen. Und auf die Zusammenarbeit mit erfahrenen SEO Experten setzen. In diesem Artikel erfahren Sie, mit welchen einfach umsetzbaren SEO Tipps Sie die Grundlagen schaffen, um Ihr Google Ranking zu verbessern. Und worauf sie bei der Suchmaschinenoptimierung lieber verzichten sollten.

Hier den ganzen Artikel lesen

by

Content Marketing is the Future!

Content Marketing – Make it Work For Your Company’s Success!

Your starting situation:

Many consumers, and not only the Generation Right-Here-Right-Now, are increasingly “immunized” against traditional marketing strategies. They subscribe to paid streaming services such as Netflix or Amazon to avoid TV commercials. They ignore print advertisements and are now surfing so routinely through the net that the banners and buttons plastered all over it do not even provoke a mild reaction except for an opt-out. Thought leaders and marketing experts have long understood that the efficiency and success of traditional push marketing are currently dwindling at a breath-taking pace.

“The era of classic push advertising is coming to an end,” said Ercin Filizli, CDO of the full service digital agency VUCX: “Consumers are completely oversaturated by traditional marketing measures – and at the same time looking for high-quality content that offers identification value, conveys knowledge and provides a concrete, personal value recognizable to the customer.”

The end of the classic marketing era heralds a new age: content marketing is “the (next) big thing”.

Content marketing has been around for quite some time now.It has been going through various transformations. Starting from the area of branded content to the post sponsored posts area with influencer marketing – the current big fuss.

But what exactly is content marketing? Read More