It all starts with the visual
Check out this interview with Olivier Stockman from renowned Sands Film in London.
Sands Film is a studio, a creative environment, a costume manufactory specialized in historical costumes, a theater, and much more.
Olivier talks about the studio and their work in general. One of the most fascinating insights he shared is the non-digital creative research process.
He explains why non-Googelish creative research and inspirational non-digital work are essential to finding inspiration. And what it does to you and your creative process in general. And why they built this vast library with thousands of visuals. “It all starts with the visual…” The visuals are classified by subject, years etc.
Non-Googleish creative research means the urge to type in words into Google and other digital platforms like Pinterest to find instant inspiration.